By Kristan Hoffman
A few months ago I was coming back to Texas to visit my parents, and my dad asked me to bring a copy of my local newspaper for him. The Cincinnati Enquirer recently switched to the smaller tabloid format, and as a fellow publisher, my dad wanted to see how things had worked out.
Then he and I started talking about where people get their news nowadays. Each format print, broadcast, online has benefits and drawbacks. The key factors are accuracy of information, speed of distribution, and cost. Which reminds me of a saying: Fast, cheap, or good. You can only get 2 out of 3, so choose wisely.
When it comes to staying informed, I am definitely part of the Millennial generation, meaning that I mostly depend on Google or social media. For example, I learned about Osama bin Ladens death via Twitter, and about the Boston Marathon bombing via Facebook.
I do catch snippets of the 10 oclock news sometimes, usually after one of my favorite shows is over. However, while all formats contain a mix of stories, I find that TV focuses the most on sensational topics like robberies and shootings. Or they reel you in with teasers: What popular new toy might kill your child? Well tell you right after this commercial break, so dont change that channel!
Print news, on the other hand, seems to be the most community-focused. Because of their built-in delay and their smaller coverage areas, newspapers arent trying to capture an audience with speed or general interest, but instead with quality and relevance. They try to keep us informed about whats happening in our city, our neighborhood. Changes with the school district, what the congressmen are doing, new roads being built. The stuff that truly impacts our daily lives.
Talking about all of this with my dad gave us both a lot of good food for thought. His newspapers already have websites and Facebook pages, but hes looking into other ways to make subscriptions convenient and timely for his readers. Maybe an email list so people can download a PDF copy. Maybe a Twitter feed.
Another innovation that social media has brought to news coverage is common man reporting. Through Twitter, Instagram, blogs, and other online tools, people can instantly broadcast their mobile photos and eyewitness accounts, sometimes before journalists even arrive on the scene. More valuable than any one individuals testimony is the conglomeration of them all.
But just as easily as information is spread this way, so is misinformation. People jump to conclusions, often without the background knowledge needed to make them in the first place. And like a bad game of Telephone, things usually become more distorted with each transmission.
So the internet is fast but bad with details. Newspapers are specific but slower. Television is somewhere in between. Because there are pros and cons to each format, we consumers have to be aware of them when we choose where to get our stories.
Most importantly, technology may be changing a lot about the way news is reported, but hopefully all journalists will stay focused on and driven by the heart of why news is reported. Its not about subscriptions, advertisers, or getting the scoop. Its about empowering people through the delivery of relevant and accurate information.