By J.D. Herman
Local financial institutions have long provided important benefits by forging long standing relationships within the communities they serve. Unlike larger corporate banks that rely on volume to generate profits, community banks focus on building lasting relationships. A deep understanding of local needs allows regional banks to provide specialized financial services, something Prosperity Bank has been providing customers for decades.
Founded in 1983, Prosperity Bank built its stellar reputation by focusing on smaller rural communities. Based in El Campo, Prosperity acquired North Houston Bank in 2010. Despite the new name, the Eastex Banking Center had serviced the East Aldine Management District since the 1970s, and many of the managers and tellers have been with the bank for years. In fact, Lending Assistant Sue Luther and Banking Manager Carmen Bernal have been with the branch for over 20 years. This connection to the community is important to note, as loan decisions are handled locally by people who understand the needs of neighborhood families and businesses.
Jack Battle, Eastex Banking Center President believes in a “community banking philosophy where personal relationships and great experiences go hand-in-hand.” Prosperity, which ranks among the top 100 U.S. banks with over $31 billion in assets and 285 banking centers, is helping residents in East Aldine invest in their futures with two programs–HOPP (Home Ownership Possibilities Program) and The Good Cents Savings Program.